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« London it is for 2012 Olympics | Main | eWomen Publishing Network Conference: NO REFUNDS » Coke launches world chill
I just saw and LOVED the new TV commercial from Coca-Cola! "I'd like to teach the world to chill..." is a revitalized rendition of the old Coke song I loved as a child: "I'd like to buy the world a Coke." I guess that dates me, since that commercial was released in the U.S.A. in July 1971. Everbody Chill...what a great slogan for this day and age when people are in a perpetual state of stress and frenzy, and consumers are spending millions to "find peace and balance" in their lives. Surprisingly, the commercial is not listed on Coca-Cola's website. Not knowing when the campaign was launched (this is the first time I've seen or heard the commercial), I admit now wondering about the timing after what happened this morning in London. Download the world chill screensaver and see at any moment in time how the world is feeling. This will be an interesting campaign to follow! posted by Wendy Kurtz on July 7, 2005 08:47 PM
TrackBack URL for this entry: Comments Posted by: Jason on August 8, 2005 09:13 PM
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About Wendy:
Wendy Kurtz is President of Elizabeth Charles & Associates, a business development and strategy firm that helps executives, authors and professional speakers grow their business and realize their full revenue potential. Learn more about Wendy...
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I'm sorry to disagree with you on the ad. I did not enjoy it and in fact I found it to be a sacrilege of the original. Is this truely the sound and sentiment of my generation? Everybody Chill? I think with the state of world as it is, telling people to "chill" defeats wholeheartedly the message the original conveyed.