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I've been thinking a lot about my inlaw's comment last week about the relevance of blogs. Actually, I've been contemplating the true usefulness (value) of my own blog for several weeks while updating our business plan and setting 2006 objectives.

There is a lot of truth to what my inlaw said. Most of the blogs I read offer a mix of useful information with a lot of editorial content, this blog included.

Josh Hallett validates my concern, observing "most blogs contain a mixture of substantial pieces mixed in with short bits and meta-blogging...Finding the good though-provoking content requires some sifting."

This has long been a fundamental challenge for public relations, marketing and advertising professionals: How do you get your message heard in the midst of so much noise? Blog readers don't want to sift through multiple posts to find one or two nuggets of useful info.

My goal this year was to get my blog up and running then get in the habit of posting on a regular basis. That goal was achieved. However, in reviewing my posts over this past year, I have to admit there are not as many as I had hoped that offer good, helpful info.

Fortunately for my subscribers, that will change in 2006. I will still post random thoughts and observations, but I will also be posting a lot more tactical ("how to") information. Otherwise, for business reasons, what is the point of blogging?

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Tracked on November 22, 2008 08:27 AM