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« Host a Chamber Business-After-Hours Event | Main | 2006 ACG Conference and Capital Connection » Creating a Chamber After Hours Success
The Apopka Chamber's Business After Hours I co-hosted last night was a huge success. Attendance doubled over the one we hosted last year and included Apopka's Mayor and most of the City Commission. I've uploaded a photo set. We should have some more pictures posted soon. Attendees say they came because the Business After Hours we hosted last year was so much fun, but having the event at the new upscale restaurant in town surely helped. Captain and the Cowboy is a fabulous place to eat, by the way. So, besides the word of mouth from last year's event, how did we create such a rousing success - especially considering we found out in late December that we would be hosting? A little basic marketing: 1. Announcements - the Chamber's Executive Director announced the event details during the monthly board meeting and Chamber luncheon and encouraged everyone to attend. 2. Personal invitations - My other co-host, Ralo Flores, and I attended the Chamber's membership luncheon, as we usually do each month, and personally invited people to come. 3. Flyers - people need something to put in their planner to remind them. My graphic artist and co-host Linda Jobman created a great flyer that tied in with our golf theme and provided all the pertinent details on the event. We handed the flyers to people as they left the luncheon. Sure, it would have been easier to just put one at each place setting before the luncheon started, but then stuff would get spilled on them and people would forget to take them when they left. This way, people had left with the flyer in their hand...plus, we had a few seconds to tell each person how much we'd like to have them join us. In the grand world of marketing, what we did was very, very small. But as we all know, sometimes it's the smallest things that make the biggest difference. Our attendance doubled, so it worked! posted by Wendy Kurtz on January 27, 2006 09:13 AM
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Wendy Kurtz is President of Elizabeth Charles & Associates, a business development and strategy firm that helps executives, authors and professional speakers grow their business and realize their full revenue potential. Learn more about Wendy...
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