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« FPRA Blog Week wraps up today | Main | Classic example of need for media training » Perfecting the elevator speech - why bother?
Last week, in my post on The Power Network for FPRA Blog Week, I recommended perfecting your elevator speech. I noted you have to focus on the listener and his or her needs, not you or your business. In this month's issue of Guerilla Marketing, Michael McLaughlin concurs: "The trouble with the typical elevator speech is that it’s focused on the speaker, not the listener...the pithy hook is a waste of time, and it can damage your credibility. Clients are not looking to play word games with you, but to solve a problem." Michael acknowledges the need for an engaging introduction and offers some great tips on how to craft your speech so its delivery will move the conversation in the right direction. posted by Wendy Kurtz on April 17, 2006 09:46 AM
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Wendy Kurtz is President of Elizabeth Charles & Associates, a business development and strategy firm that helps executives, authors and professional speakers grow their business and realize their full revenue potential. Learn more about Wendy...
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