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If a radio host invites you to come in for an interview, don't respond by telling him (or her) what a pain it is to interview.

If a radio host invites you to come back a year after your last appearance, don't ask him to "just replay the interview from last year" and then complain when he tells you he doesn't keep interviews.

TIP: Most stations don't keep copies of interviews, but are usually happy to dub a copy for you - IF you ask them in advance.

And above all else, if you're talking with a radio host, especially one you have previously been interviewed by, DON'T tell him you wish his station would play some decent music! Your only concern should be providing quality content that his audience can use. That holds true for discussion with any member of the media.

Wayne Kelly, my co-host for our "30 Days to Radio Success" teleclass series, recently ran into a guest he'd had on his show. Suffice it to say she won't ever be invited back. There are several other shows she probably won't get on now as well, since Wayne will add her name to the "not worth booking" section of his weekly show prep report (that goes out to a slew of other radio hosts and programming directors).

Wayne recaps the entire incident in this month's issue of his newsletter, available online.

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Tracked on November 22, 2008 08:03 AM