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It looks like Hartmann may be getting ready to update their logo. I just received a survey request soliciting feedback on four logos, including the current one. Respondents are asked to rate a series of attributes in terms of how well the respective logos convey such things as durability, enduring sense of style, brand trustworthiness, and more. Here are the logos under consideration:

Step 4 of my D.R.E.A.M. Principle is to "Assess Your Feedback." Your customers are the first people you should consider when proactively soliciting feedback. After all, who better to give you an honest assessment than someone who is familiar with and has purchased your products or utilized your services? And customers appreciate knowing you value their opinion and care about their needs.

Personally, I love Hartmann. It's the only luggage I've used for more than 10 years now. The quality and durability are worth the price, and if something breaks or needs repair, Hartmann will repair it FREE. Yes, they will even repair the leather handles your new puppy chews off while you're in the shower! This I know from personal experience.

Hartmann is a sound investment for someone like me who travels alot and doesn't want to show up to an event with luggage that looks like it was attached to the plane's landing gear during takeoff and landing.

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