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« Photos from Mega Book Marketing 2008 | Main | Reviewing advance copy of Patricia Cornwell's The Front » Thomas Nelson Pulls out of BEA
Publishers Weekly is reporting that Thomas Nelson has pulled out of the 2008 BEA (Book Expo America). Could this be the start of a trend for publishers as they seek to maximize the efficiency of their marketing dollars? I had the pleasure of working with the team at Thomas Nelson while producing the book launch for Mark Victor Hansen and Art Linkletter's How to Make the Rest of Your Life the Best of Your Life. They are a top-notch group of professionals. posted by Wendy Kurtz on April 16, 2008 12:57 PM
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About Wendy:
Wendy Kurtz is President of Elizabeth Charles & Associates, a business development and strategy firm that helps executives, authors and professional speakers grow their business and realize their full revenue potential. Learn more about Wendy...
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