Training Archives

Wendy's PR Crash Course
January 10-11, 2008
Orlando Marriott Downtown

It's official. After years of friends and clients asking why I produce killer seminars and conferences for other people and organizations but never host my own, I'm going to do so.

I've already lined up some of the top PR and business development experts in my personal database (developed over 20 years of actually working in the corporate world and PR industry, not just reading about them). From launching your own publicity campaign to streamlining your business, you'll hear from some of the best.

This will NOT be a "sit in your chair and listen to one talking head after another drone on about how they got super rich in just a few hours with very little effort" seminar. If you're looking to catch lightening in a bottle and get rich quick, this event is NOT for you.

Wendy's PR Crash Course WILL be a highly interactive, hands-on educational seminar from which you will leave with tangible results. You'll actually implement some of the tips and techniques we teach before you ever leave the event. That way, if you have questions, you'll still be in the room with the instructor and can ask questions RIGHT THEN to make sure you've got it.

Normally, I like to have every little detail finalized before I promote an event, but this is going to be so big, I wanted to let you know NOW so you can save the date and plan to make 2008 your best year ever.

For more details, visit our seminar page and look for Wendy's PR Crash Course

Sit up front.
You can hear better, you see what's happening on stage, and there are less distractions (they're all behind you).

Shel Israel, author of "Naked Conversations," says he plans on sitting in the second or third row at this week's Blog Business Summit.

Take notes.
Even today's top speakers follow this advice. Notes help you remember the less salient points post-conference.

I sat in the front row with Mark Victor Hansen (Chicken Soup for the Soul ) at a conference last year. There were nearly 2,000 people in the audience to hear Mark, and there he was taking notes on the speaker preceding his own keynote!

Edit your notes before you leave the session.
Fill in the gaps while the presentation is still fresh in your mind. It will be much harder to remember later. And, if there is a point you're unclear with, chances are you can catch the speaker and get clarification before he or she leaves the event.